Outside of the network that carries the NFL’s big game, no media outlet gets more mileage out of Super Bowl weekend than Animal Planet with its Puppy Bowl.
The pre-taped special that began as a tongue-in-cheek alternative to the broadcast that is typically the most-watched TV event of the year has evolved into a year-round franchise for the Discovery Communications cabler and a social-media dynamo. As the event marks its 10th anniversary, the production process on Puppy Bowl X is almost as intricate as the effort that goes into the live Super Bowl telecast.
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